SEO
Velomarket
Took an online bike store to the top of Google and Yandex: organic traffic grew 3.4x and search now drives 31% of revenue.
+240%
organic traffic in a year
- Industry
- E-commerce
- Market
- Google & Yandex, RU + EN
- Timeline
- 12 months
- Budget
- SEO “Scale” plan
+240%
Organic traffic
1 380
Keywords in top 10
31%
Revenue from search
1.9s
Load time (LCP)
0
20
40
60
48
Show data
| Period | Organic visits, k per month |
|---|---|
| Sep ’24 | 14 |
| Oct | 15 |
| Nov | 17 |
| Dec | 19 |
| Jan ’25 | 22 |
| Feb | 25 |
| Mar | 29 |
| Apr | 33 |
| May | 37 |
| Jun | 40 |
| Jul | 44 |
| Aug | 48 |
The challenge
Where the client started
A 4,000-product store got almost no organic traffic: filters generated thousands of duplicate pages, categories weren’t optimised and the site took over 5 seconds to load on mobile.
What we did
Our approach
We de-indexed duplicates and opened only useful filter pages, designed 120 new landing pages for queries like “mountain bike under €1000”, brought Core Web Vitals into the green and launched a buying-guide blog.
- 1Removed 11,000 duplicate pages from the index
- 2120 SEO landing pages built from filters
- 3Core Web Vitals: LCP from 5.4s to 1.9s
- 448 buying guides and 90 quality links
Creative
Ads from this project
- 1 velomarket.eu › mtb › do-1000 Mountain Bikes Under €1000 — 184 Models, Free Delivery Size guide, model comparison, free assembly and setup. 0% instalments.
- 2 bikereview.net › rating Best Mountain Bikes of 2026 — Ranked We test 25 models across price ranges…
- 3 sportmaster.example › mtb Mountain Bikes — Buy Online A wide range of bikes from leading brands…
| buy mountain bike | 38 | → 2 |
|---|---|---|
| city bike | 54 | → 3 |
| e-bike price | — | → 5 |
Within a year, search became our second-biggest revenue channel after marketplaces. And we don’t pay for every click.
Free audit
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- A 90-day media plan