SEO
CoolAir Cyprus
Turned organic search into the top lead source for an air-conditioning and solar installer.
+186%
organic leads
- Industry
- Home services
- Market
- Limassol, Nicosia, Larnaca
- Timeline
- 9 months
- Budget
- SEO “Growth” plan
+186%
Organic leads
×3
Keywords in top 3
−41%
Blended cost per lead
148
Leads per month
0
50
100
150
148
Show data
| Period | Organic leads per month |
|---|---|
| Nov ’24 | 52 |
| Dec | 58 |
| Jan ’25 | 67 |
| Feb | 79 |
| Mar | 92 |
| Apr | 104 |
| May | 118 |
| Jun | 131 |
| Jul | 148 |
The challenge
Where the client started
CoolAir depended entirely on paid ads and word of mouth. The site had no city pages, slow Core Web Vitals and no rankings for high-intent terms like “air conditioning installation Limassol”.
What we did
Our approach
We fixed the technical foundation, built service-and-city landing pages, optimised the Google Business Profile for each branch and ran a review campaign. Content answered exactly the questions customers ask before buying.
- 127 service-and-city pages in three languages
- 2Google Business Profiles for 3 branches
- 3+140 reviews in 9 months
- 4Schema markup for services, FAQ and reviews
Creative
Ads from this project
- 1 coolair.cy › limassol Air Conditioning Installation in Limassol — from €149 | CoolAir ★★★★★ 4.9 · 312 reviews · Same-day installation, 5-year warranty.
- 2 climate-cy.example Air Conditioners — Sales & Fitting in Cyprus A wide range of split systems…
- 3 homeguide.example AC Installation: 2026 Prices What installation costs and what drives the price…
| air conditioner limassol | 27 | → 1 |
|---|---|---|
| solar panels cyprus | 41 | → 3 |
| ac repair nicosia | — | → 2 |
Organic is now our cheapest and most reliable source of jobs. The phone rings without us paying for every click.
Free audit
Want a result like this?
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- Ad account and analytics audit
- Lead and cost forecast per channel
- A 90-day media plan