Start
Search and network for one product line
€490 / mo
- Budget up to €3,000/mo
- Up to 500 keywords
- Metrica goal setup
- Monthly report
Yandex Direct Advertising
Yandex Direct that counts revenue, not clicks
Reach Russian-speaking audiences where they actually search. Unified performance campaigns, product campaigns, pay-per-conversion strategies and full tracking via Metrica and your CRM.
- ad cost share for a furniture store (was 24%)
- 11%
- cost per qualified property lead
- −38%
- keywords in an average project
- 2 000+
Who it’s for
When this channel performs best
Search and Ad Network, optimised for results.
Russian-speaking audiences
If your customers search in Russian and use Yandex.
Property & investment
Overseas property, residency and relocation — high-ticket, long-consideration purchases.
Online stores
Feed-based product campaigns and dynamic retargeting.
Lead-driven services
Pay per conversion: you pay for a lead, not for a click.
What we run
Formats & tools
01
Search
Ads in Yandex search results for high-intent queries.
02
Ad Network (YAN)
Image and text ads across thousands of sites and apps.
03
Unified performance
Search and network in one campaign with goal-based optimisation.
04
Product campaigns
Product cards with price in search and across placements.
05
Retargeting & Audiences
Metrica segments, lookalikes and customer-list uploads.
06
Metrica & CRM
Goals, offline conversions and end-to-end revenue tracking.
Process
A clear plan — from audit to scale
You always know what’s happening this week and what to expect next.
How we work-
1
Days 1–3
Audit & Metrica
We review the account and Metrica goals and model your target cost per lead.
-
2
Week 1
Keywords
Build the keyword core, remove junk, group by intent and prepare negative phrases.
-
3
Week 2
Ads & launch
Ad copy, sitelinks, callouts and network images — then we launch search and network.
-
4
Weeks 3–6
Placements & bidding
Exclude junk network placements and move campaigns to pay-per-conversion.
-
5
Month 2+
Scale
Product campaigns, retargeting and new regions built on accumulated data.
What’s included
Everything needed for results
- Search, Ad Network and unified performance campaigns
- Keyword core research and clean-up
- Metrica goals and offline conversion setup
- Product campaigns and feed management
- Weekly Ad Network placement clean-up
- Reports with ad cost share, CPL and ROMI per campaign
Work samples
All samples
Our ads on Yandex Direct
H
harbourview.cy › Catalogue
Ad
Seafront apartments in Limassol — from €290,000
Ready and off-plan projects direct from the developer. Cyprus residency with purchase. Up to 3-year instalments. Virtual tours.
No commission · Residency · 0% plan
CatalogueResidencyInstalmentsVirtual tour
Seafront apartments in Cyprus
Developer instalments up to 3 years. We’ll match an apartment to your budget.
harbourview.cy · Ad Я
Products
Ad
€1 290 €1 490
“Oslo” 3-seater sofa
woodline.store
€540
“Bergen” armchair
woodline.store
€690 €790
“Loft” oak table
woodline.store
Case studies
All cases
Client results
Yandex Direct
6 months
−38%
cost per qualified lead
HarbourView Estates
Set up Yandex Direct for a Cyprus property developer: leads from Russian-speaking buyers became 38% cheaper and sales closed 11 deals in six months.
Yandex Direct
6 months
11%
ad cost share, down from 24%
Woodline
Cut a furniture store’s ad cost share from 24% to 11% and grew revenue from Direct 2.3x.
Pricing
Management fees — Yandex Direct
A fixed monthly fee. The ad budget is paid directly to the platform, with no markup from us.
Growth
Most popularFull Direct with pay-per-conversion
€890 / mo
- Budget up to €10,000/mo
- Unlimited keywords
- Product campaigns and retargeting
- Weekly reports and calls
Scale
Many regions and a complex catalogue
from €1,490 / mo
- Unlimited budget (or 10% of spend)
- End-to-end revenue analytics
- Dedicated specialist
- Live dashboard
Setup is a one-off €300 — free with a 3-month commitment. All plans & bundles
FAQ
Channel questions
Still curious? Ask us in chat or on a free consultation.
Who is Yandex Direct for?
Businesses whose audience searches in Russian and uses Yandex services. Before launch we check demand volume in Wordstat so you never spend blindly.
What is pay-per-conversion?
A bidding strategy where you pay for a goal — such as a lead — rather than a click. We switch it on once the campaign has enough data.
How do you handle junk network traffic?
Every week we export placements, exclude low-converting apps and sites, and maintain a shared block list across all your campaigns.
What is “ad cost share”?
The percentage of revenue spent on advertising. For online stores it is the key metric, and it is what we report on.
Do I need a Russian-language site?
Ideally, yes — a landing page in the language of the query lifts conversion noticeably. If you don’t have one, we can build a quick landing page.
Other channels
Free audit
Let’s launch Yandex Direct for your business
We’ll audit your current campaigns or estimate the channel’s potential for free, with a lead and cost forecast.
- Ad account and analytics audit
- Lead and cost forecast per channel
- A 90-day media plan