Telegram Ads

RelocateEU

Delivered 1,150 residency-consultation requests for Cyprus and Portugal via Telegram Ads and a qualifying bot.

€14 per consultation request
Industry
Consulting
Market
Russian-language relocation channels
Timeline
5 months
Budget
€4k / mo
€14 Cost per lead
1 150 Leads in 5 months
23% Lead → consultation
−69% CPL vs search
Leads per month
0
100
200
300
400
320
Show data
PeriodLeads per month
Apr ’25140
May190
Jun230
Jul270
Aug320
The challenge

Where the client started

The relocation firm relied on word of mouth and couldn’t forecast its lawyers’ workload. Search ads were expensive — €45 per lead — due to heavy competition.

What we did

Our approach

We ran Telegram Ads in channels about relocation, emigration and life in Europe. Ads led to a bot that identified the right residency programme and budget in five questions, then booked a consultation. Hot leads went straight to the CRM.

  1. 1210 channels about relocation and life abroad
  2. 2A qualifying bot with calendar booking
  3. 3Bot integration with Pipedrive
  4. 4Separate campaigns for Cyprus and Portugal
Creative

Ads from this project

L Living in Cyprus52K subscribers

How to open a Cypriot bank account in 2026: a step-by-step guide and document checklist 🏦

21.4K · 14:05
sponsored RelocateEU

Cyprus or Portugal residency: which programme fits you? Take a 5-question quiz and a lawyer will call you back for free.

Take the quiz
RelocateEU Ads in relocation channels €14 per lead
The bot does the work of two managers: it qualifies, answers questions and books. Our lawyers only talk to people who are ready.
Irina Kostas, Managing Partner · RelocateEU
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