Google Ads

Be the obvious choice when buyers are ready

We run Search, Shopping, Performance Max and YouTube campaigns that capture demand at the exact moment your customers are searching.

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42% Average reduction in cost per lead
Our approach

How we do it

Google rewards relevance and punishes waste. We build tightly themed campaigns, ruthless negative-keyword hygiene, and conversion tracking you can trust — then let the data, not guesswork, allocate budget across Search, Shopping and Performance Max.

The process

A clear path to results

01

Account & tracking audit

We verify conversion tracking end-to-end so every optimisation decision is based on real revenue data.

02

Keyword & campaign build

Intent-mapped keywords, tight ad groups, and compelling responsive ads matched to dedicated landing pages.

03

Bid & budget strategy

Smart bidding configured around your true margins and target CPA/ROAS — not platform defaults.

04

Continuous optimisation

Weekly search-term mining, negative keywords, and creative testing to drive cost per acquisition down.

What's included

What you get

  • Search, Shopping, Performance Max & YouTube setup
  • Conversion tracking & GA4 / GTM integration
  • Keyword research & negative-keyword strategy
  • Landing-page conversion recommendations
  • Transparent weekly reporting & forecasting
FAQ

Common questions

Usually both, layered deliberately. Search captures the highest-intent queries; Performance Max extends reach across Google's inventory. We decide the mix from your margins and goals, not a template.

Yes — feed optimisation is core to Shopping and Performance Max performance, so we manage and improve it as part of the engagement.

Always. We build inside your Google Ads account so you keep full ownership of data, history and assets.

Ready to scale Google Ads?

Book a free audit and we'll show you exactly what we'd do for your business.