3.9x
Blended ROAS
+325%
Monthly ad spend
−34%
Cost per purchase
×6.4
Ad-driven revenue
The challenge
Where the client started
Lumé had a loyal local following, but every push past €10k/month collapsed ROAS below 2x. Creative was produced ad-hoc, and without the Conversions API reporting under-counted roughly a third of sales — so the team was switching off campaigns that were actually profitable.
What we did
Our approach
We rebuilt the account into a clean prospecting / retargeting structure, added server-side tracking via the Conversions API and launched a weekly UGC creative pipeline with local micro-influencers. Structured testing isolated three winning angles, which we scaled while watching contribution margin, not just ROAS.
- 1Account audit and recovery of lost conversions via CAPI
- 2New structure: Advantage+ Shopping plus catalogue retargeting
- 360+ UGC videos in 5 months with 12 micro-influencers
- 4Stepped budget scaling of +20% every 3–4 days
Creative
Ads from this project
For the first time we can put more money in and trust that more revenue comes out. They fixed the tracking, fixed the creative, and the growth followed.
Free audit
Want a result like this?
Tell us about your project — we’ll show which channels and numbers are realistic for your niche.
- Ad account and analytics audit
- Lead and cost forecast per channel
- A 90-day media plan