HarbourView Estates
Set up Yandex Direct for a Cyprus property developer: leads from Russian-speaking buyers became 38% cheaper and sales closed 11 deals in six months.
- Industry
- Real estate
- Market
- Russian-speaking buyers, CIS
- Timeline
- 6 months
- Budget
- €12k / mo
Show data
| Period | Qualified leads per month |
|---|---|
| Jan ’25 | 82 |
| Feb | 109 |
| Mar | 141 |
| Apr | 168 |
| May | 193 |
| Jun | 214 |
Where the client started
The developer sold apartments in Limassol and got leads from Direct, but more than half were unqualified: students, agents, people with no budget. Campaigns optimised for clicks, and Metrica had no idea which leads became deals.
Our approach
We rebuilt keywords around investment and relocation intent, excluded junk network placements and added a qualifying quiz with a budget question. Deal stages from the CRM now flow back to Metrica as offline conversions — and we moved campaigns to pay-per-qualified-lead.
- 1Keywords: 2,400 phrases, 38% of the original list turned negative
- 2A quiz qualifying budget and purchase timing
- 3Offline conversions from CRM into Metrica
- 4A block list of 1,100+ network placements
Ads from this project
Seafront apartments in Limassol — from €290,000
Ready and off-plan projects direct from the developer. Cyprus residency with purchase. Up to 3-year instalments. Virtual tours.
No commission · Residency · 0% plan
Developer instalments up to 3 years. We’ll match an apartment to your budget.
harbourview.cy · Ad ЯOur managers used to waste half a day on empty calls. Now almost every lead is a person with a budget and real intent.
Want a result like this?
Tell us about your project — we’ll show which channels and numbers are realistic for your niche.
- Ad account and analytics audit
- Lead and cost forecast per channel
- A 90-day media plan