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Meraki Restaurant Group

Filled quiet weekday tables for a three-venue restaurant group with local Instagram ads and two-tap booking.

+2 400 bookings per quarter
Industry
Hospitality
Market
Limassol, 15 km radius
Timeline
6 months
Budget
€2.5k / mo
+2 400 Bookings / quarter
+28% Midweek covers
€1.4 Cost per booking
−61% No-show rate
Ad-driven bookings per month
0
250
500
750
1,000
830
Show data
PeriodAd-driven bookings per month
Jan ’25380
Feb520
Mar690
Apr760
May820
Jun830
The challenge

Where the client started

Weekends were packed, but half the tables sat empty midweek. Instagram ads collected likes but not guests — the link went to a site with no online booking.

What we did

Our approach

We ran radius campaigns around each venue with weekday offers, shot vertical Reels with the chef and sent traffic straight to a booking form. Retargeting reminded menu viewers to book.

  1. 1Radius campaigns around 3 venues
  2. 218 Reels featuring the chef and dishes
  3. 3Two-tap booking straight from the ad
  4. 4Retargeting menu viewers
Creative

Ads from this project

M meraki.limassol Sponsored
TUE — THU Chef’s set for two — €49 A glass of wine on us
Book a table
Meraki Restaurant Group Local radius campaign €1.40 per booking
M Meraki Limassol Sponsored

Tuesday is pasta night 🍝 −20% on the whole menu at all three Meraki venues. Book a table in two taps.

MERAKI.CY Book a table online Book now
Meraki Restaurant Group Weekday offer, Facebook feed CTR 3.4%
Our quiet weeknights aren’t quiet anymore. The ads paid for themselves in the first month.
Giorgos Kyriakou, Owner · Meraki Restaurant Group
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