SkillUp Academy
Launched Telegram Ads for a data-analytics online school: 9,400 webinar sign-ups at €1.90 and +12,800 channel subscribers in 12 weeks.
- Industry
- Online education
- Market
- Russian speakers worldwide
- Timeline
- 12 weeks
- Budget
- €6k / mo
Show data
| Period | Sign-ups per week |
|---|---|
| W1 | 380 |
| W2 | 520 |
| W3 | 610 |
| W4 | 700 |
| W5 | 760 |
| W6 | 790 |
| W7 | 830 |
| W8 | 850 |
| W9 | 870 |
| W10 | 900 |
| W11 | 920 |
| W12 | 950 |
Where the client started
The school acquired students through Instagram, but cost per sign-up had climbed to €6 and kept rising. Their audience — engineers and analysts — ignored social ads but actively read niche Telegram channels.
Our approach
We built a list of 340 channels about IT, analytics and careers, and packaged the school’s channel and sign-up bot. We tested 24 ad texts: concrete offers with salary figures won. In parallel we bought native posts in 18 creator channels.
- 1A list of 340 target channels with verified stats
- 2A sign-up bot with webinar reminders
- 324 ad variations, 5 winners
- 4Native posts in 18 creator channels
Ads from this project
Roundup: 7 free datasets for an analyst portfolio 📂 Save it — it’ll come in handy at interviews.
21.4K · 14:05Data analyst from zero to job offer in 6 months. Free webinar on Thursday: how to land a $2,000+ salary 📊
RegisterChallenge of the day: write a function that finds every anagram in a word list. Solutions in the comments 👇
21.4K · 14:05SQL in 7 days — a free intensive right inside Telegram. 12,000+ people have joined. Grab your spot 👇
Open botTelegram became our main acquisition channel. A sign-up costs a third of what it did on Instagram, and webinar attendance is higher.
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Tell us about your project — we’ll show which channels and numbers are realistic for your niche.
- Ad account and analytics audit
- Lead and cost forecast per channel
- A 90-day media plan