Aegean Escapes
Reallocated 28% of budget
Fixed broken tracking and built attribution that let a travel brand redirect wasted budget to what truly converts.
28%
Budget reallocated
+41%
Return on ad spend
100%
Tracking accuracy
The challenge
Conflicting numbers across platforms made it impossible to know which channels drove bookings, so budget decisions were guesswork.
What we did
We rebuilt GA4 and server-side tracking, implemented a defensible attribution model, and delivered live dashboards the whole team trusts.
“For the first time we know exactly where bookings come from. It changed how we spend.”
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