Nordic Glow
4.6x ROAS at scale
Scaled a Scandinavian skincare brand from €30k to €120k monthly ad spend while improving return on ad spend.
4.6x
Blended ROAS
+300%
Monthly ad spend
-38%
Cost per purchase
The challenge
Nordic Glow had hit a ceiling on Meta — every attempt to scale spend collapsed their ROAS below break-even. Creative was stale and the account structure made it impossible to tell what was working.
What we did
We rebuilt the account into a clean full-funnel structure, launched a weekly UGC creative pipeline, and implemented the Conversions API for accurate tracking. A disciplined testing framework isolated winning angles before scaling.
“They cracked the scaling problem we'd been stuck on for a year. Revenue tripled and the return actually went up.”
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