Real Estate Analytics & Reporting

HarbourView Estates

Reallocated 31% of ad budget

Fixed broken tracking and built attribution for a Cyprus property developer, redirecting wasted spend toward the channels that actually closed buyers.

31% Budget reallocated
+44% Qualified enquiries
100% Tracking accuracy

The challenge

HarbourView ran ads across Google, Meta and property portals but had no idea which channel produced actual buyer enquiries. Numbers conflicted across platforms, so budget decisions were guesswork — and a lot was going to channels that looked good but didn't convert.

What we did

We rebuilt GA4 and server-side tracking, implemented a defensible cross-channel attribution model, and delivered a live Looker Studio dashboard tying every enquiry back to its true source. The team finally had one trusted view of performance.

“For the first time we know which euro brings a buyer and which one is wasted. It completely changed how we spend.”
Sergei Volkov, Marketing Director, HarbourView Estates

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