CoolAir Cyprus
+186% organic leads in 9 months
Grew an air-conditioning and solar installer's organic visibility across Limassol, Nicosia and Larnaca — turning search into their top lead source.
The challenge
CoolAir depended entirely on paid ads and word of mouth. Their site had no city pages, slow Core Web Vitals, and almost no rankings for high-intent local terms like “air conditioning installation Limassol”. Every lead was getting more expensive.
What we did
We fixed the technical foundation (Core Web Vitals, schema, internal linking), built optimised service-and-city landing pages, fully optimised their Google Business Profiles for each location, and ran a local link and review campaign. Content targeted exactly the questions customers ask before buying.
“Organic is now our cheapest and most reliable source of jobs. The phone rings without us spending a cent on every click.”
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