Cleverflow
47% lower cost per demo
Rebuilt Google Ads for a B2B workflow SaaS, almost halving the cost per booked demo while nearly doubling demo volume.
The challenge
A previous agency had left behind a sprawling account with 2,000+ broad-match keywords burning budget on irrelevant clicks. Conversion tracking double-counted demos, so the team had no reliable read on what worked. Cost per demo had crept up to €240 and the pipeline was unpredictable.
What we did
We rebuilt around tightly themed Search campaigns mapped to buyer intent, fixed conversion tracking end-to-end in GA4 and GTM, and aligned ad copy with dedicated landing pages for each use case. Aggressive search-term mining cut wasted spend within the first three weeks.
“Our cost per qualified demo nearly halved in two months and the pipeline is finally predictable enough to plan hiring around.”
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