Flowstack
52% lower cost per demo
Rebuilt Google Ads for a B2B SaaS, halving cost per booked demo while increasing demo volume.
-52%
Cost per demo
+87%
Monthly demos booked
3.1x
Pipeline value / spend
The challenge
A bloated account with thousands of untargeted keywords was burning budget on irrelevant clicks. Cost per demo was climbing and the pipeline was unpredictable.
What we did
We rebuilt around tightly themed Search campaigns, fixed conversion tracking end-to-end, and aligned ad copy with dedicated landing pages. Aggressive negative-keyword work cut wasted spend immediately.
“Our cost per qualified demo halved within two months. The pipeline is finally predictable.”
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